Lifecycle Marketing Manager

Classtrucks is a leading player in the used trucks and transport solutions industry, empowering logistics companies and drivers with reliable vehicles and services across Europe. We are building a marketing team that can take our customer engagement to the next level.

We’re looking for a Lifecycle Marketing Manager to design and execute customer journeys that maximize engagement, retention, and loyalty. This role is perfect for a data-driven marketer who loves combining creativity with analytics to deliver highly personalized, automated, and impactful customer experiences.

What can you expect your day to look like?

• Develop and own the end-to-end lifecycle marketing strategy, from lead nurturing to customer retention and reactivation.
• Create and manage multichannel campaigns (email, SMS, push, retargeting, etc.) that engage prospects and customers throughout their journey.
• Partner with Sales, Performance Marketing, and Product teams to align lifecycle initiatives with overall growth and revenue goals.
• Define, track, and optimize key lifecycle metrics (conversion, engagement, repeat purchase, churn reduction).
• Leverage CRM and marketing automation platforms to build scalable, automated workflows and personalize communication at scale.
• Continuously test, analyze, and optimize campaigns for maximum impact.

What do we expect from you?

• 3+ years of experience in lifecycle, CRM, or retention marketing (B2B or B2C).
• Proven track record with marketing automation tools (e.g., HubSpot, Salesforce Marketing cloud, Klaviyo, ActiveCampaign).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication skills and ability to create customer-focused messaging.
• Experience in the automotive, logistics, or e-commerce industry is a plus.
• Understanding of performance marketing campaigns (Facebook, Google) to collaborate effectively with the paid media team.
• A growth mindset and passion for building customer relationships that last.

Why should you consider us as your next career step?

We always have a challenge for those looking for one. If complex, large-scale, and impactful projects excite you, we might be just the right fit for you. With us, you will enjoy:

• Career opportunities: Many of our managers have started in entry-level positions at Girteka Group, and as many as 30% of our colleagues move up the career ladder every year.
• Learning and development: We continuously invest in a wide variety of internal and external courses, seminars, mentoring, leadership programs, and offer language courses.
• Health and well-being: We care about how our colleagues feel and we offer them comprehensive health insurance. We also foster a community of gym-goers and athletes. On-site meals are 50% compensated, and you’ll find free fruit and snacks in our kitchenettes and lounges.
• Collaborative culture: We believe that the power of teamwork and social connection enables us to achieve exceptional results. Working in international teams, we strive toward the company’s goals together, sharing experiences and celebrating our joint successes.
• Rewards and recognition: Rewards on work anniversary occasions and values-based behavior, days off during your birthday, and holiday gifts are included. Team-building events, various initiatives, and like-minded clubs. Access to exclusive discounts from our partners.
• Base monthly salary: from €4310 to €5390 (before tax). The specific salary offered will depend on the candidate‘s experience, competencies displayed and suitability to the requirements of the position.